| Target Entities | eCommerce Analytics, Inventory Analytics, Sell-Through, Fashion Retail Analytics, Product & Brand Analytics, Magento Reporting |
|---|---|
| Core Value | One view of eCommerce sales, inventory, products and brands, slow movers and winners easy to spot, decisions on what actually sells |
| Tech Stack | Magento, MySQL, AWS, Qlik Sense, Data Warehouse |
Fashion eCommerce
How a fashion brand ended its eCommerce reporting blind spots
A fashion eCommerce brand needed a clearer read on how the business was performing across sales, inventory, products, customers and brands. We built an analytics layer over its eCommerce platform and operational data, so the team could see eCommerce performance in one place.
sales, inventory, products and customers together
performance across goods and brands
stock and sales seen side by side
Challenge
Sales, inventory, products and brands lived in separate views, with no full eCommerce picture.
What we built
An analytics layer over the eCommerce platform and operational data.
Result
One view across goods, customers and brands, with stock and sell-through together.
The challenge
The brand was growing online but could not easily see the full picture. Sales, inventory, products, customers and the brands it carried lived in separate views. That made it hard to know what was selling, what was sitting in stock and where the margin really was.
What we built
- Built an analytics layer over the eCommerce platform and operational data.
- Brought sales, inventory, product, customer and brand performance into one place.
- Put stock and sell-through side by side, so slow movers and winners were easy to spot.
How the data flows
Source systems
Reporting
The outcome
The team got a clear read on eCommerce performance across goods, customers and brands, so buying and merchandising decisions rested on what was actually selling and sitting in stock.
Systems & technologies
Selected work from 3ALICA delivery teams. Some of these projects were delivered before 3ALICA's current US focus, but the work is the same kind we do now: practical analytics and reporting built on top of the systems a business already runs.
Before vs after
Can you see what is selling and what is sitting in stock?
If your eCommerce, inventory and product data live apart, we can bring them into one view of sales, stock and sell-through across goods and brands.
Discuss a similar challengeGet in touch
Start with one operational bottleneck
Share the workflow that costs the most time, margin, or visibility today. We will review the current systems involved and suggest a practical first sprint.
Email us directly
sales@3alica.com