Workflow & ERP Extensions
Build the missing functionality around the client’s ERP, CRM or internal systems.
Examples: Quoting, pricing, approvals, scheduling, order workflows.
For MSP & IT Partners
Add software, data and AI revenue to the clients you already manage.
Your clients already ask for workflows, integrations, reporting, automation and AI work outside a typical MSP scope.
Keep the client. Keep the relationship. Add 3A when you need the delivery.
Building since 2011 · 40+ delivery specialists · Senior-led software, data & AI delivery
Your client
Your MSP
Client relationship + trust
3A delivery
SoftwareDataAutomationAI
More work you can say yes to
You own the account. We expand what you can deliver inside it.
The revenue gap
Your clients are already asking for this work.
“Can you connect these two systems?”
“Can you fix this quoting workflow?”
“Can we see margin by customer or job?”
“Can you automate this report?”
“Can we stop doing this in Excel?”
“Can we use AI here without replacing the ERP?”
These requests often sit outside a traditional MSP delivery team. That is the revenue gap we help you cover.
Most established SMBs do not need another full system replacement. They need a missing workflow, integration, data layer or automation around what they already use.
What you can sell with 3A
Four kinds of work you can add to an existing account.
Data & Management Visibility
Connect operational data and make it useful to management.
Examples: Margin, inventory, branch performance, forecasting, management reporting.
Integrations & Automation
Connect systems and remove repetitive manual work.
Examples: ERP/CRM integrations, reconciliation, document workflows, reporting, alerts.
Applied AI
Add AI to a real workflow when it improves the result.
Examples: Document processing, internal copilots, quoting support, triage, knowledge workflows.
Keep what already works. Build only the missing layer.
How it works
You bring the account. We help turn the problem into delivery.
01
Find
You identify one client problem outside your normal delivery scope.
02
Scope
We help define the workflow, business outcome, technical approach and first fixed scope.
03
Deliver
3A delivers white-label or alongside your team, with senior architecture, engineering, QA and project ownership.
04
Expand
If the first project works, identify the next useful workflow in the same account.
One relationship. More work you can confidently say yes to.
Why the economics changed
Custom work no longer has to mean building another permanent team.
Traditional custom delivery
- 1More work
- 2More people
- 3More recruiting
- 4More bench
- 5More delivery overhead
The 3A model
- 1Reusable playbooks
- 2AI-assisted execution
- 3Senior engineering review
- 4More output per senior team
For an MSP, that means you can pursue software, data and automation work before hiring every capability in-house.
When the commercial model rewards the delivered scope and result, delivery efficiency can become margin instead of fewer billable hours.
Why 3A
A delivery partner built by operators, not a new AI agency.
01
Building since 2011
Years of production work across BI, data, software and operational systems.
02
Founders with real services and product experience
The leadership team has built and scaled services businesses, managed delivery organizations and built software products.
03
Real AI engineering experience
Our technical leadership brings engineering experience from companies including Amazon, AppLovin and IAC, and the team builds production AI systems and products itself.
04
Senior-led delivery
AI accelerates parts of execution. Senior engineers still own architecture, review, testing and critical decisions.
05
One team across software + data + AI
We handle the workflow, integrations, data, reporting, automation and applied AI without forcing a small client project across multiple vendors.
Since 2011 · 40+ specialists · Real client delivery · Verified Clutch reviews
Ways to work together
Fit the delivery model to the client relationship.
White-label
You stay client-facing. 3A delivers behind your team.
Co-delivery
We join discovery and technical delivery with you.
Delivery pod
Bring in senior software, data or AI specialists when a real opportunity needs them.
Referral / joint opportunity
Agree the commercial model for a specific opportunity before work starts.
Your client stays your client.
- NDA / non-circumvention when required
- Partner remains commercial owner of the relationship
- White-label or co-branded delivery
- Transparent roles and scope
- No forced platform lock-in
What MSP owners usually ask first.
Will you try to take our client?
No. The partnership structure is explicit from the start. We can work white-label or co-deliver, with non-solicitation / non-circumvention terms where needed.
Are you competing with our MSP services?
No. We expand the work you can take on in software, data, integrations, automation and applied AI.
Do we need to hire a development or AI team first?
No. Bring the capability into an account when there is actual demand.
How do we make money together?
Start with a problem already inside an existing client. Agree the commercial structure and first project scope together. The partner keeps the relationship; 3A provides the delivery.
How should we start?
One client. One painful workflow. One fixed-scope first project.
Bring us one client problem.
Think of one client who has asked for something outside your normal MSP scope: a workflow, integration, report, automation or AI use case. We will help you determine whether the problem is worth solving, what a practical first scope looks like, how we deliver it together, and what the partner model should be.
One client. One problem. One first project.
Prove the model. Then expand.
Get in touch
Discuss a client opportunity
Tell us about one client and the problem outside your normal MSP scope. We will suggest a practical, fixed-scope first project and how the partnership would work.
Email us directly
sales@3alica.com