For MSPs & Technology Consulting Partners
A better delivery model for Data, BI & Software projects.
Senior-led. AI-assisted. Built for SMB and mid-market budgets.
Lower cost to deliver. Stronger bids. More room for margin.
You keep the client relationship. 3A strengthens your delivery model behind the scenes.
New deal or existing account. Start with one real scope.
Delivery economics changed.
Traditional model
Growth depends on adding people.
3A delivery model
Growth comes from a better delivery system.
Partner outcomes
15+ year journey
Anthropic Partner · Verified client reviews on Clutch · Built and sold services businesses · 300+ BI deployments in founder track record · CTO: Amazon / AppLovin / IAC · 40+ delivery specialists
Production product engineering: BugHunter, an autonomous multi-agent QA platform built by our CTO’s team.
Why 3A
Not only technology. Four proofs that matter before you trust a partner with a real opportunity.
15+ years across BI, DWH, Data Engineering and operational analytics. Founder track record includes 300+ BI deployments.
For you. Your client is not the training ground for an AI agency learning enterprise data for the first time.
Our founders have built, scaled and sold services businesses.
For you. We understand presales, utilization, bench, staffing risk, scope control, account growth and project margin from the operator side.
Technical leadership across Amazon, AppLovin and IAC, plus large service-line leadership, Data platforms, modernization, ML / LLM and multi-agent systems.
For you. For qualified opportunities, senior technical leadership can join discovery, architecture, estimation and presales before the client signs.
We deliver client systems and build our own production AI products. BugHunter is an autonomous multi-agent QA platform built by our CTO’s team.
For you. Product work forces discipline around automated testing, evals, observability, orchestration, reliability and operating cost: habits we bring back into Data and Software delivery.
More reasons partners work with 3A
Software → integrations → Data Engineering → DWH / BI → AI → QA → handover.
Build around ERP / CRM / existing systems instead of forcing replacement.
AI-assisted work lands only through nine named gates, each with a written fallback. When a check is not cheap, frequent and unfakeable, a senior reads the diff.
One defined scope, acceptance criteria, measurable target.
White-label, co-delivery, subcontracting or visible delivery, project by project.
Co-presales, delivery playbooks, technical discovery, QA gates and team enablement.
The services model changed
Small and mid-market buyers still need data, BI, integrations, modernization and custom software. What changed is the terms: tighter scopes, faster proof, and budgets that have to clear a lower bar.
Old model
More work → more people → more hours
Traditional services economics linked growth directly to headcount.
New model
More work → better system → more output per senior team
Playbooks + AI-assisted execution + senior review.
AI changes the cost of producing the work. Senior ownership remains at architecture, QA and acceptance.
The goal is not to sell fewer hours. The goal is to make more client work economically viable.
The partnership
Find valuable work the client cannot solve with ERP / SaaS or the current delivery team alone.
3A can join discovery, architecture, estimation and technical presales on qualified opportunities.
Use playbooks + AI-assisted execution + senior control instead of adding permanent headcount.
A focused senior team can take on more scope without recreating the traditional headcount-heavy delivery model.
A smaller client budget does not automatically mean worse partner economics.
Start with one fixed-scope workflow. Earn the next piece of work after the result is visible.
The first opportunity can be a new client, an existing account, a specialist request, a small project, an assessment or a delivery pod.
Data at the core
Architecture, modernization, migration · Snowflake · Databricks · BigQuery · Redshift · Synapse / Microsoft Data stack
ETL / ELT · pipelines · dbt · Airflow · Spark · Kafka · Azure Data Factory · AWS Glue · data quality · orchestration
Power BI · Qlik · Tableau · Looker · semantic models · operational analytics · management reporting · KPI / margin / inventory visibility
ERP / CRM · APIs · operational data layers · system-to-system flows · legacy integration
BI modernization · data-platform cleanup · cloud migration · performance · QA · documentation · handover · support
When a client has picked a target and needs cross-platform execution, we run it end to end. See Data Platform Migration.
Software + automation + selective AI
Many business problems start as a data problem and end as a workflow problem.
We do not force AI into the scope.
If the problem is Data, we solve Data. If it is Software, we build Software. If AI materially improves the workflow, we use AI.
Technology depth
Data & Cloud
AWS · Azure · GCP · Snowflake · Databricks · BigQuery · Redshift · Synapse
BI
Power BI · Qlik · Tableau · Looker · Metabase
Data Engineering
dbt · Airflow · Spark · Kafka · Azure Data Factory · AWS Glue · Airbyte · Talend
Software
Python · React · Node.js · FastAPI · Java · Docker · Kubernetes · CI/CD
AI / ML
OpenAI · Anthropic · RAG · MCP · vector databases · evals · monitoring
Who this fits
You own recurring client trust.
3A adds Data, BI, integrations, custom software and automation when the opportunity falls outside your normal team.
You already own the Data relationship.
3A takes the margin pressure off work you already sell, with reusable delivery patterns, AI-assisted execution and senior architecture and QA review.
You own the core platform.
3A adds DWH, BI, integrations, reporting and custom operational layers around it.
You own pipeline and technical relationships.
3A adds specialist Data / BI / AI depth and a delivery model that holds margin when the bid gets competitive.
Partner-safe start
Reusable playbooks, AI-assisted execution and senior review help your team deliver more per engagement. Our AI Factory sets out the delivery process and quality checks; Forward Deployed Engineering explains how our senior engineers work alongside your team.
You lead the account. 3A adds technical depth.
3A owns a defined technical scope inside your project.
We stay behind your team when that model fits.
A small senior team around one real client problem.
Agree economics around one qualified opportunity.
No. The structure is explicit from the start: white-label, co-branded, co-delivery or subcontracting, with NDA, non-solicit and non-circumvention terms where needed. We improve the economics of the delivery, not the ownership of the account.
No. We have 15+ years of BI, Data, Software and Cloud delivery behind us, 300+ BI deployments in the founder track record, and CTO-level experience across Amazon, AppLovin and IAC. AI is used inside our delivery and in client solutions only when it materially helps.
Yes, when the work is delivered by a system instead of by adding people to it. Reusable delivery patterns, AI-assisted execution and senior architecture and QA review put more finished scope behind each senior engineer, so the price that wins the bid still leaves margin. When the project ends, there is no bench on your side to carry.
Yes. On qualified opportunities we can support co-presales, solution design, architecture, estimation and technical discovery, so your bid has more technical depth and less delivery risk.
One real opportunity, new deal or existing account, scoped to one fixed piece of work: an assessment, a DWH/BI modernization scope, one pipeline, one integration, one workflow or a small pod. Prove delivery quality and economics first, then expand.
New deal or existing account. Data, DWH, BI, integration, modernization, software or a practical AI use case. We will help determine the technical scope, delivery model and whether the economics work for both sides.
Win the first piece of work. Deliver it well. Build the partnership from there.
One opportunity. One defined scope. Proof first.
Get in touch
New deal or existing account. Tell us about the Data, DWH, BI, integration, modernization, software or AI opportunity and we will help scope a practical first project and the delivery model. Prefer to talk architecture first? Ask for our technical team.
Email us directly
sales@3alica.com